Associated Independent Stores (AIS), the premier buying group for independent retailers in the UK and Ireland, tasked us with creating a series of product directories for their SS24 and AW24 seasons, showcasing their expertise across various sectors.
AIS required product directories that highlighted their extensive range of products in home, fashion, leisure, sports, and toys. With a vast range of directories to be created, the challenge was to design each one to be both informative and be a trendsetter in its own right.
We developed the suite of directories, each embodying a modern and trend-led design. We focused on making these directories visually appealing and user-friendly, ensuring they effectively communicated the latest trends and innovations in each sector. The design approach was tailored to resonate with AIS’s reputation as a leader in the retail industry, appealing to their diverse audience.
Head of Marketing, Communications and Operations at AIS, said:
“I have worked with Creative Triangle over a number of years and have always found them to be ‘on it’ with any design projects I have worked with them on. From project management, to creative conceptual work, and final delivery they are a creative, professional and friendly team to work with – they very much feel like part of my team.”
