We were commissioned by the Business and Partnerships department at The Open University to create a cohesive and distinctive brand identity for OUConnect.
OUConnect needed to serve as a key bridge between the BBC and The Open University’s diverse faculties, providing engaging and accessible content. The brand had to appeal to a younger demographic, increase visibility, and work across platforms like social media.
We developed a distinctive brand identity for OUConnect, featuring a visually appealing logo, various marketing materials, and strategic social media assets. The brand’s rollout across key platforms has enabled OUConnect to post regularly on their website and socials, enhancing engagement with their target audience.
Senior Broadcast and Partnership Manager at The Open University, said:
“Creative Triangle did a fantastic job. They listened and fully implemented feedback we provided at various stage of the design process.”
