We partnered with Bentley Motors to create a unique brand identity for their internal Wellbeing campaign. Tasked with reflecting Bentley’s prestigious reputation, our goal was to develop a suite of assets that effectively engaged staff in wellbeing initiatives.
Bentley required a branding solution for their Wellbeing campaign that matched their high standards. The challenge was to design a main logo and a suite of sub-brands that aligned with Bentley’s image, and effectively encouraged participation in the company’s wellbeing initiatives among its staff.
Understanding the importance of brand alignment with Bentley’s stature, we created a range of assets. The main logo was designed to embody sophistication and elegance, while the sub-brand icons were created to represent different aspects of wellbeing clearly and attractively.
Head of Internal Communications at Bentley Motors, said:
“We’re pleased to be working with Creative Triangle, who are helping us bring ideas to life in a creative and inspiring way. Their can do approach make them a trusted partner and their wide ranging capabilities from design, animation, digital, print, project management and more mean they are a one-stop-shop for the majority of our Internal Communication needs.”
